Designing for Conversion

Driving traffic to your site is one thing, converting it to qualified leads or sales is another. Conversion Design is a design philosophy that incorporates business objectives into design.

Conversion Design is a philosophy and process based on the goal of encouraging website visitors to take action and "convert" into buyers or prospects. Conversion Design uses a unique combination of information design, user interface design, usability, search engine optimization and Internet marketing strategies to improve websites.

A conversion occurs when a website visitor takes action such as buying a product, signing up for a service, or requesting more information. At Level 91, we use the principles of Conversion Design to build and design websites with the goal of increasing your online conversions.

The Ultimate Sales Funnel?

Traditionally, a website "conversion" was equated with a sale --- the conversion of a click to a purchase. But with the advent of the Web 2.0 era, and social network sites, sharing sites, fun sites, and sites that exist simply "just because", we need to think more broadly when it comes to conversion, but the same principles apply. Every site ultimately has some purpose - YOUR purpose. But the harder your visitors must think, the more difficult your site is to navigate, or the more contradictory the choices you offer, the more likely you are to thwart your own goals.

Designing for conversion aligns your business goals, website plans, and customer needs.

Website Design and Development - design and build attractive website interfaces with clean technical structures that are efficient, manageable, and scalable. Usability and User-Centered Design Methodologies - ensure that when users get to the website, they are able to complete the desired tasks and ultimately convert into buyers. Search Engine Optimization - to increase visibility and traffic by obtaining high natural rankings on search engines. Search Engine Marketing - to increase visibility and traffic through online marketing campaigns.