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Vision 2020 - Email marketing mistakes and how to avoid them...


Email marketing mistakes and how to avoid them...

While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of our staple marketing opportunities online - email marketing. Email marketing can be very cost-effective and productive when handled correctly.

In fact, the majority of marketing executives say email, search marketing, and display ads are their company’s top performing advertising channels.

It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalisation and delivers a high return on investment.

The fundamental aims of any campaign should be high deliverability, targeted mailing, maximum click-through rates and basic personalisation.

The proper approach to email starts with an ethical, well-thought-out plan and typically requires some time and effort. Do these things and it can bring you a great return.

Here are 6 email marketing mistakes other people make - and how to avoid them...

Read the full article here at ANTHILL ONLINE:

Source: Anthill Online, Written By Lucio Ribeiro, June 15, 2009

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