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Vision 2020 - Conversion: The Real Purpose of Web Design

 

Conversion: The Real Purpose of Web Design

GOOGLE PENGUIN ALGORITHM REVIEW 2012

Web design is about influencing the behavior of your visitors, structuring every element on the website around an overall goal, typically selling a product or having visitors sign-up for something. You use design as a tool to achieve and maximize the ultimate strategic goal of your site: to turn visitors into customers.

Conversion design essentially means you prioritise conversion over aesthetics.

In conversion design, graphic elements are only added when they encourage the visitors of the website to complete a desired goal. The navigation menu is designed to be easy to use, not necessarily to blend in perfectly well with the look and feel of the overall design. And any element that doesn’t increase usability is removed no matter how flat or bland the site end up looking. >> Learn More About Conversion Design. >> View Article

 
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