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When deciding to get your company an online presence many business owners make the mistake of purchasing just a single domain name. Over time this can proof costly for a number of reasons. Instead business owners should obtain a variety of domain names for their company.
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If you’re one of those managers who worries that people who don’t come in to the office aren’t being productive, ask yourself this question: where do you go when you need to really buckle down and get stuff done? Odds are it’s not the office during normal hours. That’s just one of the provocative points raised by Jason Fried, who is the co-founder and president of 37 Signals. He recently spoke at a TED conference in Chicago and kicked up a lot of dust with the notion that “Work Doesn’t Happen At Work.”You can watch the entire presentation here if you’d like (and I recommend it). Many of the points he raises are valid. Some, I think, need to be tempered by a dose of reality, or at least understanding of the human condition."
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Level 91 has made it through as a regional finalist at the Australian Web Awards 2010...
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Are you an up and coming Web Designer with 2+ years commercial experience?
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There are 3 ideal outcomes when delivering a web project or any other type of project for your client...
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WordPress 3.0, the thirteenth major release of WordPress and the culmination of half a year of work by 218 contributors, is now available for download.
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If you have a product or service that needs that little extra push, you might benefit from a target search marketing campaign driving traffic to a custom Lead Capture Page.
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New website for our client, PrimeTrust, goes live. Glendale Care is a leading provider of quality aged and community care.
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Today is ANZAC Day, and marks the 95th anniversary since the landings at Gallipoli.
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We have just started a new search advertising campaign for our eflyers.com.au email marketing service...
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Last week the EFA launched a petition gainst the Government’s mandatory Internet filtering policy that will be presented to the Senate of the Parliament of Australia.
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February 7 marks the first anniversary of the horrific Black Saturday bushfires which devastated Victoria and caused the deaths of 173 people.
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This week we had a visitor to the office, 8 week old kitten Mrs Fluffy Head...
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Google already has large chunks of our lives logged away in its giant omniscient filing cabinet...
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We have just started using this cool tool called SlickPlan. It allows us (or our clients) to quickly mock-up sitemaps and view them online, export to PDF, or even grab the HTML. Pretty cool tool - and it's totally free! From their website...
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Level 91 makes it easy for you to neutralise the impact your website has on the environment, going Carbon Neutral...
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Our Design Lead, David Vuu, announced as a finalist in this years AWIA Australian Web Awards...
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We use JavelinCRM to keep track of the people and companies we do business with...
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From the depths of our development laboratory comes the sounds of efficient endeavour... hammers, gears, pulleys, and engines, working in unison... accompanied by the grunts of determined labour, and only occasionally interrupted by muffled sobbing, as the beginnings of our desktop time-tracking application takes shape. More to follow next month...
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Apparently we were "caught up in a spam cloud (through no fault of your own) and suspended…"
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For reasons as yet uknown, Level 91 has been suspended on Twitter...
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It's Time for an Upgrade! Firefox 3.5 is faster, smarter and — most importantly — much safer than your version. Top 5 Reasons to Upgrade...
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The Email Standards Project has taken Twitter by storm in the last 24 hours, popularising it's campaign to pressure Microsoft (and others) to adopt HTML / CSS web standards with their email client. Have a look here for the campaign website...
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While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of our staple marketing opportunities online - email marketing. Email marketing can be very cost-effective and productive when handled correctly.
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There is a heavy emphasis on SEARCH at the moment --- Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), now collectively known as Search Engine Advertising (SEA) --- are taking the media and the online world by storm... but you get visitors to your site, and THEN what happens?
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There's always a tug of war between "art" and "design" in a commercial environment - and especially in a "design" driven industry such as this. Depending on backgrounds, web "designers" may be techo's that turned their hand to Photoshop or Illustrator, or they might be graphic artists that made the shift to the digital space, or they might be full-on digital designers from day one...
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Often when we receive a brief from a client, the word "brief" is all too accurate. Part of the process of turning a client's intentions into a workable set of deliverables is the development of a clear sitemap. Although not the be-all and end-all of site design, a site map is a handy visual aid for both us and the client, to get a feel for the overall structure of the site --- a map of where we are all headed. Putting some structure to a fluid concept encourages all parties to think about the end-game.
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Getting the navigation right is one of the most important aspects of design. Navigation is the framework within which screens, interaction, and the visual appearance are designed. The most basic axiom of usability is that one should make interaction with the software as easy as possible, allowing users to focus on the tasks that brought them to the software in the first place. To the extent that navigation is confusing and requires the user's attention to figure it out, usability will suffer.
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Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.
What’s a corporate web site?
It’s the domain they use after every advertisement where you can learn more about a company, ya know it, anycompany.com
read more...
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You: A Web Strategist
You’re an individual who is responsible for the long term direction of a website, and meets the requirements of business, community, and technology. Part of your role is to keep your website profitable, even if it doesn’t generate direct revenue streams.
Situation
As you plan out the direction of your website, there are multiple ways to bring your web strategy to fruition, I’m listing out these methods below.
read more...
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A good user experience should encourage people to buy a product or use a service. Because it is both different and memorable, a well designed user experience should motivate people to choose one product or service over potential competitors. Why then, doesn’t it seem to be working for Starbucks right now? If what made Starbucks great was its delivery of a great user experience then why is Starbucks struggling? Has the company gotten away from offering its coffee experience or is it just the economy? The answer may be a combination of factors.
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Design and usability matters a lot when creating a company website and getting it right could be the difference between business success and business failure.
Getting design right is both hard and controversial. If you ask a cross section of the population their opinion of a particular design, there are usually as many opinions as the number of people. To try to understand design in a business context, I think that it's worth asking what the difference is between design and art? I would define design as the constrained application of art. Good designers are interested in the practical application of their creative output. And design is not just about aesthetics, it also embraces usability, cost and other more prosaic factors. Designing a website that can sell successfully has many of the elements of ordinary sales and marketing, combined with creativity.
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